CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
Shows  |  Ratings  |  Previews/Reviews  |  Networks
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

November 21, 2013

Hey, Ladies - WWE's Growing Female Audience

Did you know that nearly 40% of WWE’s audience is female? A little something we learned from the company's evp, creative Stephanie McMahon at CableFAX’s Most Powerful Women in Cable event Thurs morning in NYC. During a Q&A, the exec said increased popularity with the ladies is in part due to its strategic move to PG-rated content. It didn’t lose any fans from the move, and even gained some. Another reason WWE is more amenable to females: “We’re story-based,” and that kind of content attracts a female audience, she said.

Speaking of girls… Inquiring minds want to know: What’s it like growing up as Vince McMahon’s daughter? One of the most important lessons she learned from her father: “As long as I could look in the mirror and look myself in the eye and know that I was a good person,” that’s all that matters. Back to WWE…“Our company is on the verge of doubling or tripling its size,” she told the crowd. With the annual PPV event WrestleMania, popular programs like the live Monday Night Raw and SmackDown—the value of which will be the topic of upcoming programming negotiations, she intimated—and WWE’s network launch, the company is poised for huge growth, she said.

On how WWE is perceived, McMahon said her goal is to “educate the market that we are entertainment…We’re never going to have a bad bout” or a boring match-up, and that adds value. It's also family-friendly, she added. Interestingly, more than 40% of people who come to live WWE shows are families.

On her mentors, McMahon pointed to her mom (literally… she was in the audience), calling her “a leader and a pioneer.” With her as an example, “it never occurred to me that women wouldn’t be leaders,” McMahon said, choking back tears. She thanked Bonnie Hammer as well, whose mentorship taught her “the importance of giving back and reaching back” to others—something McMahon vowed to continue herself in the future at WWE.







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

Support Engineer
EVOLUTION DIGITAL

Manager, US Retransmission Royalty Data
Motion Picture Association of America, Inc.

Circuit/Facility Designer
Lightpath

Advanced Installation Technician
Cablevision

Network Engineer
Lightpath

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.