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January 3, 2014

Year-End Ratings - USA Wins Prime Total Viewers, But TBS Takes 18-49s

As expected, USA was the #1 net in prime among cable channels (2.68mln viewers) in ’13, while Nick slightly edged Disney for the total day crown (1.77mln vs 1.72mln viewers, respectively). What else do the numbers show us? Perhaps that TBS should be watched closely. It finished the year as cable #1 net in prime for 18-34 and 18-49 delivery, ending a 7-year winning streak by USA in the 18-49 demo. Read on for more details on the ratings winners and losers of 2013.

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