As one critic put it Thurs during a question at TCA, Showtime was once the “stepchild” of premium TV. Not anymore. With big buzz behind new shows like “Masters of Sex” and “Ray Donovan,” Showtime pres, ent David Nevins noted that “our newest shows are also our highest rated shows… generating more discussion, more press and viewers than the shows they are replacing.” He hopes that trend continues with 2 new pickups he announced Thurs. More on Nevins’ programming strategy here.
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