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September 8, 2009
Cable's Warehouse of Summer Hits
By Amy Maclean
“I think the show completely epitomizes the new Syfy brand,” network pres Dave Howe said. “It’s accessible, it’s relatable, it has a sense of humor. It’s set in the here and now. It really is a high concept, simple to understand show. It bridges ‘Moonlighting’ with ‘The Da Vinci Code’ and ‘Raiders of the Lost Ark.’”
“Warehouse 13” was one of cable’s top summer hits, ranking 2nd among new original series in total viewers (3.97mln). Only sister net USA’s wildly popular new series “Royal Pains” netted more viewers (7.15mln), according to a Turner analysis of Nielsen data. Among new cable series, the show ranked 2nd among 25-54s and 4th among 18-49s.
“It’s fiercely competitive out there. … There are a lot of shows getting a lot of traction,” Howe said. “Broadcast networks continue to talk about 52-week schedules, but you just don’t see it in the summer... Increasingly at cable, particularly at Syfy, we have moved to as much as we possibly can a 52-week schedule of originals. We’ve done that to encourage more habitual viewing, more sampling, more cross-circulation between our shows.”
Indeed, take a look at the kind of numbers the top cable shows brought in this summer.
Top 10 New Ad-Supported Cable
Original Series - Summer 2009
Program Net P2+ Del
Royal Pains USA 7151
Warehouse 13 SYFY 3967
Hawthorne TNT 3893
Dark Blue TNT 3398
Drop Dead Diva LIFE 3047
Meet The Browns TBS 2911
Real Housewives of NJ BRAVO 2773
Cake Boss TLC 2297
Make it or Break it FAM 2229
Pawn Star$ HIST 2178
Ranked by 18-49 Del (000)
Program Net A18-49 Del
Royal Pains USA 2973
Real Housewives of NJ BRAVO 1986
Hawthorne TNT 1559
Warehouse 13 SYFY 1542
Kourtney & Khloe Take Miami E! 1524
Meet The Browns TBS 1514
Kendra E! 1507
Cake Boss TLC 1348
Drop Dead Diva LIFE 1321
Dark Blue TNT 1237
Ranked by A25-54 Delivery (000)
Program Net A25-54 Del
Royal Pains USA 3375
Warehouse 13 SYFY 1971
Real Housewives of NJ BRAVO 1898
Hawthorne TNT 1768
Dark Blue TNT 1633
Meet The Browns TBS 1479
Drop Dead Diva LIFE 1463
Pawn Star$ HIST 1325
Cake Boss TLC 1226
Kendra E! 1197
Source: Turner Research from Nielsen Media data (6/1/09-8/23/09)
Top 10 Returning Ad-Supported Cable
Original Series - Summer 2009
Ranked by P2+ Delivery (000)
Program Net P2+ Del
The Closer S5 TNT 7852
Burn Notice S3 USA 7677
Monk S8 USA 5556
In Plain Sight S2 USA 5109
Law & Order: CI S8 USA 4591
Psych S4 USA 4467
Deadliest Catch S5 DISC 4316
Army Wives S3 LIFE 4280
Leverage S2 TNT 4125
Next Food Network Star S5 FOOD 3962
Ranked by A18-49 Delivery (000)
Program Net A18-49 Del
Burn Notice S3 USA 3339
Deadliest Catch S5 DISC 2857
The Closer S5 TNT 2410
Jon & Kate Plus 8 S5 TLC 2167
In Plain Sight S2 USA 2069
Next Food Network Star S5 FOOD 2018
Army Wives S3 LIFE 2008
Real Word/Road Rules S17 MTV 1862
Real Housewives of ATL S2 BRAVO 1838
Secret Life of an American Teen S2 FAM 1834
Ranked by A25-54 Delivery (000)
Program Net A25-54 Del
Burn Notice S3 USA 3717
The Closer S5 TNT 3156
Deadliest Catch S5 DISC 2925
In Plain Sight S2 USA 2453
Monk S8 USA 2258
Army Wives S3 LIFE 2192
Next Food Network Star S5 FOOD 2185
Law & Order: CI S8 USA 2103
Psych S4 USA 2086
Jon & Kate Plus 8 S5 TLC 1967
Source: Turner Research from Nielsen Media data (6/1/09-8/23/09)
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