January 30, 2008

NAB Survey: 79 Percent Aware of 2009 DTV Transition

Consumer awareness of the federally-mandated transition to digital TV (DTV) has grown substantially over the past year, reaching 79 percent according to a survey commissioned by the National Association of Broadcasters.

The survey, which was conducted in January, includes a national sample of television households including those that rely solely on over-the-air television signals. Seventy-nine percent of respondents reported that they have "seen, read or heard something about the Feb. 17, 2009 transition to digital television."

Awareness was even greater among exclusively over-the-air households, where 83 percent of respondents reported they are aware of the transition. Overall, consumer awareness has more than doubled since January 2007 when an NAB survey asking the same question found that only 38 percent of consumers were aware of the transition.