March 31, 2008

Study: Video Quality Monitoring Is Key

Symmetricom has released its 2007 Cable Operator Video Quality Study, an independent survey conducted by Multimedia Research Group, assessing cable operators' requirements for video quality test, measurement and monitoring solutions. The study indicates that video quality monitoring continues to be central.

Some results:

• 90.4 percent reported end-user video quality monitoring as either "critical," "very important," or "important" to their video initiatives.
• 61.9 percent said they learn of video quality problems via customer phone calls; only 31 percent said they use network monitoring tools to discover quality problems.
• 80 percent said service quality problems are the reasons for high support calls.
• 58.1 percent said that end-user quality of experience is "critical" and needs to be monitored.
• 68 percent said that cost is the biggest reason for customer churn, while service quality problems were next with 40 percent.