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December 8, 2009

Massive Jumbo-tron to Display 3D at NFL Game

It would be an understatement to say: they like to do things big in Texas. So, when the Dallas Cowboys got a new stadium earlier this year, naturally it came equipped with the world's largest high definition (HD) screen.

The jumbo-tron measures 160 feet by 72 feet (11,520 square feet) and has 1080p equivalent resolution. The four board video cluster is suspended 90 feet over the center of the playing surface and stretches from the 20-yard line to the 20-yard line.

Sunday, December 13 at the Dallas Cowboys-San Diego Chargers game, HDlogix, a company that has created a synthesized 3D technology, will convert HDTV video of the sports action into 3D. (For more on synthesized, click here).

At half-time and during the game, attendees at Cowboys Stadium will see real time 3D video created from HDlogix’s new ImageIQ 3D technology.

"We're focusing on selling a box to broadcasters that could do live 2D to 3D conversion," said Simon Tidnam, VP, sales HDlogix. "We're focusing on live first. An obvious example is sports. The second line of business would be comparable - do offline conversion and hand that back (to programmers)."

ImageIQ 3D incorporates algorithms such as real-time optical flow and image structure analysis capabilities to reconstruct the entire geometry of the scene contained within each video frame, without the need for any manual intervention, according to HDlogix.

HDlogix plans to formally unveil its technology next month at the 2010 Consumer Electronics Show (CES) in Las Vegas.

-Linda Hardesty







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