This year’s World Intellectual Property Day, observed annually on Apr 26, is all about creativity. For HBO CEO Richard Plepler, creativity for content providers means believing in people and the brand. “We are trying to nurture a culture” which is transparent, open, free and inclusive, he said Fri at the “Creativity Conference” by MPAA, in partnership with Time and Microsoft. That means listening to each other. “Listening gets you a diverse point of view,” he said. Read on for more from Plepler on HBO’s strategy toward creativity.
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