CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
News  |  Strategy  |  Emerging Tech  |  Advanced Services  |  Vendors
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

May 12, 2008

Bresnan Picks Pluris

Bresnan Communications has increased customer acquisition rates by 17 percent by deploying Pluris' Integrated Marketing Solution (IMS). IMS is a licensed end-to-end marketing solution designed to combine proprietary techniques and technologies to support the entire marketing lifecycle, from campaign planning and budgeting through execution and measurement. It supplies marketers with a wealth of data about their customers and prospects, as well as tools that allow them to perform analyses for enhancing acquisition and retention programs. IMS enabled Bresnan to apply business and marketing criteria appropriately to optimize every customer contact, while also maintaining a constant cost-per-acquisition. By translating customer and prospect data into meaningful insight, Bresnan was able to transform its campaign development efforts. Over a 12-month period, this fueled a $1.3 million rise in revenues from a single direct marketing program.







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

SYSTEM TECHNICIAN I
TDS Broadband

Sr. Manager, Warehouse - ID 1303344
Charter Communications

Sr. EHS Specialist I, Pasadena TX
BASF

Quality Engineer (1265_185073)
Nortech Systems, Inc.

VP, Off-Air Brand Creative
A+E Networks

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.