May 12, 2008
Bresnan Picks Pluris
Bresnan Communications has increased customer acquisition rates by 17 percent by deploying Pluris' Integrated Marketing Solution (IMS). IMS is a licensed end-to-end marketing solution designed to combine proprietary techniques and technologies to support the entire marketing lifecycle, from campaign planning and budgeting through execution and measurement. It supplies marketers with a wealth of data about their customers and prospects, as well as tools that allow them to perform analyses for enhancing acquisition and retention programs. IMS enabled Bresnan to apply business and marketing criteria appropriately to optimize every customer contact, while also maintaining a constant cost-per-acquisition. By translating customer and prospect data into meaningful insight, Bresnan was able to transform its campaign development efforts. Over a 12-month period, this fueled a $1.3 million rise in revenues from a single direct marketing program.