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May 22, 2008
Openet Debuts Ad Solution with Audience Measurement
Openet's Audience Measurement solution is designed to enable the correlation of real-time subscriber activity such as TV viewing behavior and broadband mobile service usage with demographic and psychographic profiling information. Based on the FusionWorks product suite, Openet's Audience Measurement solution leverages the company's billing, mediation and reporting offerings.
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Reprint Inquires for CableFAX: The Magazine, please contact Lyndsay Bahn lyndsay.bahn@theYGSgroup.com 717-666-3052.
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