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August 7, 2008
Sigma to Demo at CableLabs Confab
Sigma Systems will demonstrate its Subscriber Information System (SIS) interface as part of the Innovation Showcase at the upcoming CableLabs Summer Conference 2008. The demo will reveal how existing subscriber data can be cultivated to enable the delivery of targeted ads in real-time, making it possible for cable operators to capitalize on the revenue potential offered by advanced advertising. The CableLabs Summer Conference 2008 takes place Aug. 10-13 in Keystone, CO.
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Reprint Inquires for CableFAX: The Magazine, please contact Lyndsay Bahn lyndsay.bahn@theYGSgroup.com 717-666-3052.
For extra copies of CableFAX: The Magazine, please contact clientservices@accessintel.com or 800-777-5006.
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CABLEFAX MAGAZINE
