October 9, 2012
Survey Sez 10/09/12
The biggest consumers of video are the most likely to limit their paid TV viewing and subscriptions, according to a national study by Market Strategies International; the group calls this demographic “cord frayers,” and they could potentially impact cable revenues. The average cord frayer (who uses a laptop, a smartphone or other mobile device as viewing medium) surveyed by the company reported a $42 monthly savings on a cable bill by cancelling and/or downgrading subscriptions and decreasing PPV usage, depending instead on OTT content…If you aren’t serving the enterprise market to the best of your ability, you will be leaving money on the table. Mobile services revenues from mobile business users worldwide will grow to $340 billion by 2017. Without a strategy to serve the employee audience with apps and services that addresses their business and personal needs, ABI Research says suppliers will miss out on this important market. In developed regions like North America and Western Europe, smartphone penetration will grow to more than 90 percent. As such, operators need to innovate on packaging and pricing so that employees increasing their business use of their personally purchased phones can find the business apps or easily upgrade to enterprise-ready devices.