October 11, 2012

To Market, To Market 10/11/12

Interactive TV maven BrightLine relaunched its www.brightline.tv site in beta earlier today, this time without subscription or registration strictures. The site features details on In-Television solutions, a showcase of BrightLine’s interactive case studies as well as a library of the company’s proprietary and historical insights. Using the company’s expertise, “advertisers can dictate and determine how to build an interactive campaign with real ROI by leveraging historical, measured performance,” it adds.