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May 13, 2013

Hispanic Upfront—A Preview of What’s Ahead

The Hispanic upfronts kick off this week, with nets in the category pushing themselves as the ticket to the hottest demo around, considering its youth and buying power. Not to mention, they like to watch live TV. Here are some trends in viewership you’ll see reported this week by Univision, ESPN Deportes and Fox Hispanic Media.

More top stories in today's CableFAX Daily:
 
The FCC is seeking comment on a set of potential trials to help assess the right policies for the shift to IP. But the move isn’t sitting well with everyone.
 
Institutional Shareholder Services has endorsed Sprint’s takeover bid for Clearwire, while shareholder advisory firm Glass Lewis has opposed it.
 







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