CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
News  |  Strategy  |  Emerging Tech  |  Advanced Services  |  Vendors
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

January 29, 2014

Synacor Embraces Programmatic, TiVo to Acquire Digitalsmiths

As programmatic advertising continues to gain traction in the spheres of online and mobile advertising, Synacor, a provider of TV Everywhere technology solutions, has partnered with data management marketing company BlueKai to more efficiently target audiences and create personalized advertising messages.
 
By powering Synacor’s traditional and programmatic buying for agencies, BlueKai will use big data to enhance automated ad buying, a process that allows advertisers to leverage subscriber data points within categories like entertainment, zipcode and the time of day customers view content.
 
The partnership signifies a greater commitment to the automated and real-time bidding aspect of programmatic buying. While some TV networks have not embraced the trend wholeheartedly, others, such as Turner and Weather Channel, have devoted significant amount of resources to digital programmatic buying specifically. Synacor characterizes the latter as “exploding,” citing Magna Global’s prediction that US programmatic display ad spending is expected to reach $17 billion by 2017.
 
In other tech news today, TiVo will acquire cloud-based content discovery service Digitalsmiths, which integrates search, discovery and recommendations across multiple devices. Since Digitalsmiths has relationships with 7 major pay-TV operators, presumably this will allow TiVo to achieve greater penetration of the pay TV market. It’s predicting that Digitalsmiths' penetration of pay-TV customers will grow from the current 10% to 50% over the next few years.
 
 







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

Applications Engineer (1265_184729)
Nortech Systems, Inc.

Project Manager (1265_184731)
Nortech Systems, Inc.

Business Development Manager - (1265_184735)
Nortech Systems, Inc.

Sunday Editor (1407_0020115565-01)
Hagerstown, MD Area Jobs

Copy Editor/Page Designer (1407_0020115098-01)
Hagerstown, MD Area Jobs

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.