CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
News  |  Strategy  |  Emerging Tech  |  Advanced Services  |  Vendors
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

June 13, 2013

5 Strategies for Enhancing Social TV Conversations

In a panel on social TV applications at the Cable Show in Washington, DC, on Tuesday, cable execs and app developers in the space provided insights on consumers’ social interaction with television, as well as a few thoughts on TV of the future.
 
1. Follow the Fan: According to Lisa Hsia, evp, Bravo Digital Media, the questions to ask is, “What is the fan doing?” It’s about capturing the conversation they’re already having and curating it, she said. Bravo’s programming strategy has evolved, she added, to incorporate and create storytelling on multiple platforms from the very beginning of creative conception.
 
2. Challenges to Scripted: For scripted programming, it’s important that the 2nd screen conversation contributes to the ecosystem rather than detract from it. “We have to make sure we design the distraction mediums to engage around the brand,” said John Penny, evp, strategy and business development, Starz. Programmers must “try and figure out how to not distract so much,” particularly when a series relies on dramatic narratives. And with premium television, the challenge is even greater, he said.
 
3. Achieving Scale is Key: Platforms like Twitter and Facebook, which don’t focus uniquely on conversation surrounding television, end up actually being the best mediums for discussing television, according to SocialGuide founder Sean Casey. The challenge of the 2nd screen is creating the kind of scale that Facebook and Twitter have already achieved. Come September, SocialGuide will launch its authorship activity metrics with Nielsen, a rating system focused on social buzz on Twitter.
 
4. Twitter TV: Approximately 80% of the conversation about television on Twitter is coming from a mobile device, according to SocialGuide’s Casey. Meanwhile, live sports events generate half of the entire social conversation on Twitter, but represent just 1-2 % of programming.
 
5. TV of the Future: Zeebox CEO Ernesto Schmitt envisions television looking far different than it does today. Ultimately the consumer will get to choose his or her own experience and TV will be “creatively liberated,” he said. Hsia sees TV experiences becoming more personalized and “meaningful,” while Casey predicts that super fans of particular programs will dictate TV watching in a much greater fashion.
 
 







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

Copy Editor/Page Designer (1407_0020115098-01)
Hagerstown, MD Area Jobs

Media Relations Manager
Comcast Cable

Director of Affiliate Marketing
Sportsman Channel, Inc.

Desktop Support
Public Broadcasting Atlanta

Media Relations Manager
Comcast

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.