December 12, 2007

DVR Nation

Name: Tom Rogers
Title: CEO, TiVo

Why Him? Rogers’ years-long courtship of the cable industry finally began paying off as ’07 drew to a close. And not a moment too soon. TiVo recently revealed its cumulative subscriber base is the lowest it has been in 2 years. But there was good news as well. In November, Comcast at last debuted its first TiVo-integrated set-top boxes, signaling a sea change in the traditionally closed systems of most cable operators. Cox also is close to its commercial launch of boxes with the TiVo DVR, priming ’08 as the watershed year for TiVo and the cable community. Rogers’ tenacity in breaking through the cable gridiron cannot be overstated, but he has his work cut out for him now that the boxes will be out of their heavily-blogged test phase and into consumer hands. This is one unfolding story industry players will likely not want to wait to watch.  CAO


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