December 12, 2007

Little Nets, Big Growth

Name: Neal Tiles
Title: President, G4
Age: 42
Years in Industry: 12
Years left in Industry: “One day at a time.”

Name: Salaam Coleman Smith
Title: EVP, The Style Network
Age: 37
Years in Industry: 15
Years left in Industry: “Enough years so I can get a company watch.... a stylish one, of course.”

Why Them? When it comes to the 18-34 male demographic, Tiles is clearly in the game to win. He drove G4 to impressive ratings growth in ’07 by stepping up non-gaming content like reruns of “Lost” and “Cops,” while keeping gamers transfixed with shows like “X-Play” and newcomer “Code Monkeys,” an animated tribute to video games of the ’80s. On the other side of the gender divide, Coleman Smith keeps Style-lish viewers in touch with the latest trends in clothing, accessories, entertainment, home décor and more with regular faves like “Clean House,” “Ultimate Style,” newcomer “Kimora: Life In The Fab Lane” and upcoming fantasy-party planner “That’s The Party I Want!”  CAO

Neal Tiles
What is your favorite word? “Good night”
What is your least favorite word? “Good morning”
What turns you on? “Ratings up +x%.”
What turns you off? “People who don’t use blinkers/turning signals.”
What sound do you love? “Daddy!”
What sound do you hate? “Garbage trucks in the morning.”
What profession other than yours would like to attempt? “A vintner to a Super Tuscan vineyard.”
What profession would you not like to participate in? “Teaching kids between the ages of 6 and 18 years old.”
If heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “Don’t worry, just because I’m here working the Gates doesn’t mean you’ll have a job, too.”

Salaam Coleman Smith 
My most embarrassing cable moment was: “When I flew overnight on a cross-Atlantic flight to Germany and then discovered the meeting was actually in London.”
Favorite restaurant: “Chez Pauline”
Favorite line from a movie or TV show: “You have bewitched me in body and soul. I love you and wish to never be parted from you again from this day forward.” - Pride & Prejudice) 
Favorite TV show: “Sex And The City”
Favorite sports team: “The Yankees”


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