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August 28, 2008
Report: Mobile Video Ad Model Not There Yet
Research and Markets has announced the addition of eMarketer's new report "Mobile Video and Television: Ads Wait for a Clearer Picture" to its offering. The report says a major barrier to consumer adoption of mobile video and television is the technical immaturity surrounding handsets, networks and the distribution of mobile video content. But a larger hurdle is the conflicting business models among mobile carriers, content owners and broadcasters. As a result, advertising models for mobile video and television are still at a nascent stage.
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Reprint Inquires for CableFAX: The Magazine, please contact Lyndsay Bahn lyndsay.bahn@theYGSgroup.com 717-666-3052.
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