December 19, 2011

Time Warner Cable Offers HBO, Cinemax Online Programming

Time Warner Cable will launch HBO’s authenticated online video destinations, HBO GO and MAX GO. The companies will run a brief beta trial and then the service is expected to launch to all Time Warner Cable customers who subscribe to HBO in the next month. Time Warner Cable customers who subscribe to HBO and/or Cinemax will have free, unlimited access to the corresponding online services at any time, on any computer in the United States with a high-speed Internet connection, as well as a host of other devices, including the iPad.

With the online services, TWC customers get most new titles simultaneously with their premiere on the networks; the ability to create a watchlist that keeps track of bookmarked content for later viewing; bonus content including interviews, recaps, and behind-the-scenes extras; and customizable views showing titles in slideshow, grid or list format. In addition, HBO GO can be personalized through a “Series Pass” capability, which automatically alerts viewers to new episodes of favorite HBO programs when they arrive on the service.

HBO GO and MAX GO are the latest additions to HBO’s digital offerings and a complement to HBO On Demand and Cinemax On Demand. On both services, most programming is available in high definition.